Question
Define call to action and provide an example
Answers
GPT-4o mini
A **call to action (CTA)** is a marketing term that refers to a prompt on a website, ad, or piece of content that encourages the audience to take a specific action. This action can range from making a purchase, signing up for a newsletter, downloading an eBook, or clicking a button. CTAs are designed to guide the audience toward the next step in their customer journey, often with persuasive language that motivates immediate response.
### Example of a Call to Action:
Imagine you are on an e-commerce website that sells running shoes. At the end of a product description, you might see the following CTA:
**"Shop Now and Get 20% Off Your First Purchase! Click Here!"**
In this example, "Shop Now" is the action being promoted, and the added incentive of a discount is intended to motivate users to click the link and complete a purchase.
### Example of a Call to Action:
Imagine you are on an e-commerce website that sells running shoes. At the end of a product description, you might see the following CTA:
**"Shop Now and Get 20% Off Your First Purchase! Click Here!"**
In this example, "Shop Now" is the action being promoted, and the added incentive of a discount is intended to motivate users to click the link and complete a purchase.