Jiskha, originally a homework help website, was rebranded to Questions LLC to broaden its scope beyond just educational assistance, aiming to create a more general Q&A platform. The name change was intended to attract a wider audience and facilitate a variety of inquiries beyond academic subjects.
The subsequent rebrand to "Ask a New Question" likely reflected a desire to simplify the user experience and clearly communicate the platform's focus on facilitating questions and answers. This change aimed to enhance user engagement by making it easy for visitors to understand the primary purpose of the website.
Rebranding is often a strategic decision to adapt to changing market needs, user behavior, or to diversify a brand's identity, and in this case, the transitions seem to align with efforts to enhance clarity and broaden user appeal.