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What is one of the components of the marketing mix?

Question 1 options:

Market Share

Price

Target Market

Segmentation

Question 2 (1 point)

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The group that is identified for a specific marketing program is called the

Question 2 options:

Market Share

Marketing Mix

Customer Profile

Target Market

Question 3 (1 point)

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The term demographics refers to segmentation of the market based on where people live.

Question 3 options:
True
False
Question 4 (1 point)

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Which is a characteristic of a demographics?

Question 4 options:

Age

Gender

Income

All of the above.

Question 5 (1 point)

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An executive summary is a brief overview of the entire marketing plan.

Question 5 options:
True
False

1 answer

Here are the answers to your questions:

Question 1: One of the components of the marketing mix is:

  • Answer: Price

Question 2: The group that is identified for a specific marketing program is called the:

  • Answer: Target Market

Question 3: The term demographics refers to segmentation of the market based on where people live.

  • Answer: False (Demographics typically refer to attributes such as age, gender, income, etc.; segmentation based on where people live is referred to as geographic segmentation.)

Question 4: Which is a characteristic of demographics?

  • Answer: All of the above.

Question 5: An executive summary is a brief overview of the entire marketing plan.

  • Answer: True