Question

What is one of the components of the marketing mix?

Question 1 options:

Market Share


Price


Target Market


Segmentation

Question 2 (1 point)

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The group that is identified for a specific marketing program is called the

Question 2 options:

Market Share


Marketing Mix


Customer Profile


Target Market

Question 3 (1 point)

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The term demographics refers to segmentation of the market based on where people live.

Question 3 options:
True
False
Question 4 (1 point)

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Which is a characteristic of a demographics?

Question 4 options:

Age


Gender


Income


All of the above.

Question 5 (1 point)

Listen
An executive summary is a brief overview of the entire marketing plan.

Question 5 options:
True
False

Answer 1

Here are the answers to your questions:

**Question 1:** One of the components of the marketing mix is:
- **Answer:** Price

**Question 2:** The group that is identified for a specific marketing program is called the:
- **Answer:** Target Market

**Question 3:** The term demographics refers to segmentation of the market based on where people live.
- **Answer:** False (Demographics typically refer to attributes such as age, gender, income, etc.; segmentation based on where people live is referred to as geographic segmentation.)

**Question 4:** Which is a characteristic of demographics?
- **Answer:** All of the above.

**Question 5:** An executive summary is a brief overview of the entire marketing plan.
- **Answer:** True