According to the text, the use of propaganda has evolved significantly over time, particularly in terms of the mediums used and the scale of dissemination. Initially, governments utilized traditional media such as newspapers, films, and theater to convey their messages. For example, during World War I and World War II, both sides ran propaganda campaigns that utilized printed materials and public presentations to convince citizens to enlist and to depict the enemy as evil. The text states, “These campaigns misled citizens by downplaying the horror of war conditions” and employed political cartoons and exaggerated advertisements to sway public opinion.
As technology advanced, the methods of propaganda dissemination expanded. The advent of radio, television, and, more recently, the Internet has allowed for a more extensive reach and rapid spread of propaganda. The text highlights that the rise of the Internet has made it “easier than ever” to create and share propaganda, with publishers generating revenue through “provocative headlines and misleading or incorrect information.” This indicates a shift from state-controlled propaganda to a more decentralized approach where various actors, including corporations and non-profit organizations, can engage in manipulative messaging.
Furthermore, the text notes that while propaganda was historically a neutral term, it has become more closely associated with manipulation in the twentieth century. For instance, it mentions how modern propaganda differs from its historical predecessor by being part of a “larger strategy” and aims to convince citizens of specific ideas, often in a misleading manner.
In summary, the text illustrates that the use of propaganda has transformed from traditional means of communication during wartime to sophisticated and multifaceted strategies facilitated by modern technology, thus increasing both its accessibility and potential for manipulation.