The second advertisement, "Buy two bottles of soda and get entered into a drawing to win a free trip to Disney World," seems more reasonable. Offering a free trip to Disney World with the purchase of two bottles of soda is quite extravagant and unrealistic. In contrast, being entered into a drawing gives more plausible odds for the company and still provides an incentive for the consumer without setting unrealistic expectations.
Which of these two advertisments seems more reasonable? Buy two bottles of soda and get a free trip to Disney World.
Buy two bottles of soda and get a free trip to Disney World.
Buy two bottles of soda and get entered into a drawing to win a free trip to Disney World.
1 answer