when jeff bezos started amazon he actually wanted to name the online giant cadabra but his lawyer convinced him not to what was his lawyer's reason for convincing bezos not to go with the name cadabra

Jeff Bezos initially considered naming his company "Cadabra," as a nod to "abracadabra." However, his lawyer advised against it because the name could easily be misheard as "cadaver," which could lead to negative connotations and confusion. The lawyer's concern was that the association with death would not be fitting for an e-commerce platform, and it could hinder the company's image and branding. This feedback prompted Bezos to choose "Amazon" instead, which not only sounded more appealing but also suggested vastness, like the Amazon River.