Question

Bianca has been working on a new marketing plan for her consulting business. Ultimately, what should her most important marketing goal be?

(1 point)
Responses

to minimize the focus on a product

to minimize the focus on a product

to change consumers’ minds about products

to change consumers’ minds about products

to build long-term relationships with customers

to build long-term relationships with customers

to make sure that consumers focus on products, not companies

Answer 1

Bianca's most important marketing goal should be **to build long-term relationships with customers**. This approach focuses on creating trust, loyalty, and ongoing engagement, which can lead to sustained business growth and customer retention over time.