Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.

Question

Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.
Which choice best describes data from the table that support Chung and colleagues’ conclusion?
Choose 1 answer:
Choose 1 answer:
(Choice A)   The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.
A
The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.
(Choice B)   The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.
B
The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.
(Choice C)   The New York Times had a 20% revenue change, while The Denver Post had a −1% revenue change.
C
The New York Times had a 20% revenue change, while The Denver Post had a −1% revenue change.
(Choice D)   The Denver Post had only a −1% revenue change, which was the smallest percentage change of the selected companies.
D
The Denver Post had only a −1% revenue change, which was the smallest percentage change of the selected companies.

which is the true correct answer a b c or d

GPT-4o mini · Answer

To determine which choice best supports the conclusion that introducing a paywall is generally more beneficial for larger newspapers, we need to look for data that demonstrates a stronger positive revenue change for larger newspapers compared to smaller ones.

Evaluating the choices:

Choice A: It compares the total revenue changes of the Chicago Tribune and the Los Angeles Times but does not provide evidence specific to their size or the benefits of the paywall.
Choice B: It states that the Los Angeles Times, presumably a larger paper, had a smaller percentage revenue change than the Chicago Tribune. This does not support the conclusion that paywalls are more beneficial for larger newspapers.
Choice C: It shows that the New York Times, likely a larger newspaper, had a significant positive change (20%), while the Denver Post, which is generally smaller, had a negative change (−1%). This supports the conclusion that larger newspapers benefit more from paywalls.
Choice D: It states that the Denver Post had the smallest percentage change, but it does not provide a direct comparison that supports the positive impact of paywalls on larger newspapers.

Based on the analysis, Choice C best supports Chung and colleagues’ conclusion that introducing a paywall is generally more beneficial for larger newspapers.