Question

In 2018, what advertising medium accounted for the largest percentage of total advertising expenditures?
a. Digital
b. Newspapers
c. Magazines
d. Direct mail
e. Outdoor

Answer 1

In 2018, the advertising medium that accounted for the largest percentage of total advertising expenditures was **a. Digital**. Digital advertising had overtaken traditional media in terms of total spending, reflecting the growing trend of advertisers shifting their budgets to online platforms.