List four non probability sampling techniques used in research.

1 answer

Certainly! Non-probability sampling techniques are those where not all members of the population have a chance of being selected. Here are four common non-probability sampling techniques used in research:

1. **Convenience Sampling**: This method involves selecting samples that are easiest to access. Researchers choose participants who are readily available and convenient to reach.

2. **Purposive (Judgmental) Sampling**: In this technique, researchers use their judgment to select participants that they believe are most representative of the population. It is often used when a researcher is looking for specific characteristics in participants.

3. **Snowball Sampling**: This approach is often used when it is difficult to locate participants. Existing study subjects recruit future subjects from among their acquaintances. Thus, the sample group appears to grow like a rolling snowball.

4. **Quota Sampling**: In this method, researchers segment the population into mutually exclusive sub-groups and then choose participants from each subgroup to meet a predefined quota. The selection within each subgroup, however, is non-random.

These non-probability sampling techniques are often employed in qualitative research and exploratory studies where the goal is to gain insights rather than to generalize findings to the entire population.