Question

In terms of logos, the commercial's developer may persuade viewers of the superiority of the good or service by using facts, figures, and logical reasoning. To create credibility, ethos could be used by presenting endorsements from pleased clients or a well-known spokesperson. Additionally, pathos can be employed to arouse feelings in viewers—such as joy, want, or fear—in order to build a deep emotional bond with the good or service.

Answer 1

three sentaces not parraghaphs

Answer 2

Using logos, the commercial may highlight statistics or studies that demonstrate the effectiveness or quality of the product. For example, a skincare commercial may showcase before and after photos along with scientific data proving the product's efficacy in improving skin texture.

In terms of ethos, the commercial could feature testimonials from satisfied customers or endorsements from experts in the field. A well-known celebrity or influencer could also be used as a spokesperson to lend credibility to the product.

Lastly, employing pathos could involve creating an emotional connection with viewers through storytelling or evoking feelings of desire or urgency. For example, a travel commercial may depict scenes of stunning landscapes and happy travelers to evoke a sense of wanderlust and inspire viewers to book their next vacation. By appealing to viewers' emotions, the commercial can create a lasting impression and drive them to take action.

Answer 3

Logos, ethos, and pathos are persuasive techniques that can be utilized in commercials to convince viewers of the superiority of a product or service. Logos uses logic and facts to support the claims made in the commercial, while ethos builds credibility through endorsements and testimonials. Pathos appeals to viewers' emotions, creating a strong emotional connection and driving them to take action.