The author's purpose of the commercial is likely to promote a specific product or service and persuade viewers to take action, such as making a purchase. The main idea of the commercial could be centered around highlighting the benefits or unique selling points of the product or service.
In terms of logos, the creator of the commercial may use logical reasoning, facts, and statistics to convince viewers of the superiority of the product or service. Ethos could be employed by showcasing testimonials from satisfied customers or featuring a well-known spokesperson to establish credibility. And pathos may be used to evoke emotions in viewers, such as happiness, desire, or fear, to create a strong emotional connection to the product or service.
Add your response to the question from the Rhetorical Nearpod Lesson Day #2 below:
What is the author’s purpose and main idea of the commercial? (2 points)
How does the creator of the commercial employ logos, ethos, and pathos? (3 points)
1 answer