Seeing how many “retweets,” “likes,” or “shares” a competitor’s new product got is one example of what type of approach to gathering information for marketing purposes? (1 point) Responses

Question

A. hacking into customer social media accounts to gather information
B. asking employees for personal data and insights
C. hiring an investigative marketer to gather hidden information
D. collecting marketing intelligence that is publicly available

Answer 1

D. collecting marketing intelligence that is publicly available