Question

name of the party that successfully used the elements of the uses and gratification theory

Answer 1

One example of a political party that successfully used the elements of the uses and gratification theory is the Bharatiya Janata Party (BJP) in India. The party effectively utilized various media platforms and communication strategies to connect with voters, understand their needs and preferences, and tailor their messaging and campaigns accordingly. This approach helped the BJP appeal to a wide range of audiences and gain significant electoral success in recent years.