1. Customers: The individuals or organizations that buy goods or services from a company.
2. Suppliers: The individuals or organizations that provide the company with the resources and materials needed to produce goods or services.
3. Competitors: Other companies that offer similar products or services and compete for the same customers.
4. Distributors: The individuals or organizations that help to distribute the company's products or services to the end customers.
5. Stakeholders: Individuals or groups who have an interest in the company and can influence its operations and decisions.
6. Employees: The people who work for the company and contribute to its success.
7. Media: The various forms of media, such as newspapers, television, and social media, that can impact the company's reputation and public perception.
8. Government: The regulatory bodies and government agencies that create laws and regulations that can affect the company's operations.
9. Local community: The community in which the company operates, including residents, local businesses, and organizations that can impact the company's reputation and operations.
Components of micro environment
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