When Alec started his online toy business, he was concerned that his customers might find his products too expensive if he also charged them for the shipping costs. Which kind of market research could he use to help answer this question?
(1 point)
causal
descriptive
exploratory
secondary
1 answer
One kind of market research Alec could use to help answer this question is exploratory research. This type of research helps to provide insights and understanding of a problem or situation, which could help Alec determine if his customers would find his products too expensive if shipping costs were added.