(Choice D) The Denver Post had only a −1% revenue change, which was the smallest percentage change of the selected companies.
This data supports the conclusion that larger newspapers, like The New York Times, which had a 20% revenue change, tend to benefit more from introducing a paywall compared to smaller newspapers like The Denver Post.
Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.
Which choice best describes data from the table that support Chung and colleagues’ conclusion?
Choose 1 answer:
Choose 1 answer:
(Choice A) The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.
A
The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.
(Choice B) The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.
B
The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.
(Choice C) The New York Times had a 20% revenue change, while The Denver Post had a −1% revenue change.
C
The New York Times had a 20% revenue change, while The Denver Post had a −1% revenue change.
(Choice D) The Denver Post had only a −1% revenue change, which was the smallest percentage change of the selected companies.
D
The Denver Post had only a −1% revenue change, which was the smallest percentage change of the selected companies.
1 answer