Barack Obama was the first candidate to fully use social media during his run for the presidency. It allowed him to reach the public in a more direct way. Why would this be helpful to candidates?
It would prevent mass media from fulfilling the role of watchdog.
It would help candidates avoid the gatekeeping function in mass media.
It would prevent the media from selecting stories and setting political agendas.
It would help candidates block reporters from criticizing their campaigns.
1 answer
Using social media allows candidates to communicate their message directly to the public without the filter of traditional media outlets. This can help candidates control their own narrative, reach a wider audience, engage with voters in real-time, and mobilize supporters more effectively. Additionally, social media allows candidates to target specific demographics and tailor their messages accordingly, ultimately helping them connect with voters on a more personal level and build a stronger, more authentic relationship with their constituents.