Question

Jake is a manager at Ford Motor Company. He wants to run a special promotion on the Ford Figo car and therefore compares the suggested promotional price with various other car dealerships in Bloemfontein, which also have Ford Figo's for sale. What type of benchmarking is portrayed? (2)

A.
Competitive benchmarking

B.
Internal benchmarking

C.
Generic benchmarking

D.
Functional benchmarking

E.
Industry benchmarking

Answer 1

A. Competitive benchmarking