When Alec started his online toy business, he was concerned that his customers might find his products too expensive if he also charged them for the shipping costs. Which kind of market research could he use to help answer this question?

Question

causal

descriptive

exploratory

secondary

Answer 1

exploratory

Answer 2

is this right

Answer 3

Yes, that is correct. Alec could use exploratory market research to gather information and insights from his potential customers to understand their perception of pricing and shipping costs. This type of research can help him determine if customers would indeed find his products too expensive if shipping costs were charged separately.