You just found out that you are in charge of a new marketing campaign at your company. This year, your main goal is to improve your company’s website ranking on Google search results without using any paid advertising. What marketing strategy should you use to get this done?

B. search engine optimization

Search engine optimization (SEO) is the most effective strategy for improving your company's website ranking on Google search results without using paid advertising. By optimizing your website's content, metadata, and backlinks, you can increase your website's visibility and attract more organic traffic. This will help improve your website's ranking on Google search results, ultimately driving more traffic and potential customers to your site.

is this right

Yes, search engine optimization (SEO) is the right marketing strategy to improve your company's website ranking on Google search results without using paid advertising. It involves optimizing various aspects of your website to make it more search engine-friendly and improve its visibility in organic search results. By focusing on SEO, you can increase your website's ranking on Google and attract more organic traffic to your site.