Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?
(1 point)
by psychographics
by geographics
by demographics
by behavior
1 answer
Martina is most likely segmenting her target market by psychographics, as she is targeting customers who value quality and are socially conscious enough to support hearing disability research.
1 answer