Serene Healing Spa is a service-based business that offers a variety of healing and relaxation services such as massages, facials, and energy healing.
Types of services offered:
- Massages (Swedish, deep tissue, hot stone, etc.)
- Facials (anti-aging, acne treatment, etc.)
- Reiki and other energy healing services
Where services are offered:
- In a physical location (spa)
- Mobile services (for events, corporate wellness programs, etc.)
Target market:
- Adults seeking relaxation and healing services
- Individuals looking for alternative healing modalities
- Corporate clients interested in wellness programs for their employees
Staff required:
- Massage therapists
- Estheticians
- Reiki healers
- Receptionist/booking manager
Training required:
- Certification in massage therapy, esthetics, or Reiki
- Customer service and communication skills training
Reasons for training:
- Ensuring quality of services offered
- Building trust and credibility with clients
- Providing a safe and effective healing experience
Risks associated with advertising and marketing:
- Wasting money on ineffective advertising
- Negative feedback or reviews
- Legal issues with false advertising
Ways to overcome risks:
- Conduct market research to target the right audience
- Utilize social media and online reviews to build credibility
- Consult with legal experts to ensure marketing materials comply with regulations
Types of insurance:
- General liability insurance
- Professional liability insurance
- Business property insurance
Financial aspects involved in running an SME:
- Start-up capital required: $50,000 - $100,000
- Justification of start-up capital: Includes costs for equipment, rent, marketing, initial staffing, and supplies
- Types of contracts: Rental agreements for space, contracts with suppliers for products and materials, and service agreements with clients