Question

After significant market research, Dan is evaluating his business compared to another local business offering a similar service. His observations tell him that the other business offers lower prices, but that his own services are higher quality and result in greater customer satisfaction. What activity is Dan engaging in with his market research?
Competitive analysis
• B. Secondary research
• C. Forecasting
• D. Qualitative analysis
GPT 3.5
A. Competitive analysis

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