weight: 15%

Part I: Choose the answer and write the letter of your choice on the separated answer sheet (Ipt each)
1. Which of the following is not among the characteristics of business market?
A. Fewer but larger buyers
B., Demand derived from consumers
D. Fluctuating demand
E. All
C. Inelastic demand
E None
2. In which type of buying decision behavior, marketers after sales communications should provide evidence and support to help consumers feel good both before and after their brand choices?
A. Variety-seeking buying behavior
B. Dissonance-reducing buying behavior
C. Habitual buying behavior
D. Complex buying behavior
E. All of the above
3. Genet is a loyal customer of HYAB ABI super market. She always goes to the super market and directly reaches for a brand without searching any information about the product she wants to buy. Which buying behavior is reflected by Genet?
A. Dissonance-reducing buying behavior
B, Habitual buying behavior
C. Complex buying behavior
4. In
A. Need recognition
B. Information search
D. Variety-seeking buying behavior
E. "A" and "C"
F. "B" and "D"
stage, the consumer ranks brands and forms purchase intentions.
D. Purchase decision
E. Post-purchase behavior
C Evaluation of alternatives
5. is buying center whose important role is, selecting vendors, negotiating and arranges terms of purchase.
A, Buyer
B. Influencer
C. User
D. Gatekeeper
E. Decider
F. None
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