Clement has created a logo for his company to use on all business materials and to engrave on shipping crates. What can he apply for to protect his rights to the logo?

Answer 1

Clement can apply for a trademark to protect his rights to the logo. A trademark is a symbol, word, or phrase that distinguishes a company's products or services from those of others. By registering the logo as a trademark, Clement obtains exclusive rights to use it in connection with his business activities and can prevent others from using a similar logo that may cause confusion among consumers.