1. Higher education resources and materials: As a college professor, she may be interested in purchasing books, research papers, textbooks, and other academic resources related to her field of expertise or personal interest.
2. Home appliances and furniture: Being a single parent with two children, she may be interested in purchasing household items such as kitchen appliances, furniture, and home decor to create a comfortable living environment for herself and her children.
3. Educational toys and games: With two children, she may be interested in purchasing educational toys, games, and other fun learning materials to support her children's intellectual development and education.
4. Health and wellness products: Given her busy schedule and academic responsibilities, she may be interested in purchasing health and wellness products such as fitness equipment, vitamins, and supplements to prioritize her well-being.
5. Professional attire: As a college professor, she may need to maintain a professional appearance and might be interested in purchasing clothes, shoes, and accessories suitable for her workplace.
6. Financial planning services: Earning a significant income, she may be interested in purchasing financial planning services to ensure her financial stability, future goals, and support her children's education expenses.
7. Transportation: Depending on her commute and lifestyle, she may consider purchasing a new or used car or other transportation options that align with her needs and preferences.
8. Travel and leisure experiences: With a decent income, she may be interested in purchasing vacations, travel packages, or leisure activities for herself and her family to enjoy quality time together.
9. Personal development and self-improvement resources: Being a college professor, she may have a passion for personal growth, and might be interested in purchasing books, online courses, or attending workshops focused on self-improvement and personal development.
10. Philanthropic endeavors and charitable contributions: Based on her background and income, she may be inclined to support various charitable causes or engage in philanthropic efforts by making donations or becoming involved in community initiatives.
In this assignment, you are approaching the target market in reverse. Instead of starting with a product and deciding whom to sell it to, you are going to start with a person and decide what they will likely buy.
Review the demographics of that person and think about what that person might buy.
A 45-year-old black female college professor who is single with 2 children and makes 100,000 a year might buy:
1 answer