Why deemphasizing negative test results in a report on your product idea is unethical practice?

Question

Ms. Sue · Answer

What do you think? We'll be glad to comment on your ideas.

Jimmy · Answer

In my own perspective I believe that deemphasizing negative test results on a product is a very unethical choice. Negative results have an endless limit of problems that can occur. For example, you could put your entire company in jeopardy if you were to hide the negative effects of your product and it were to harm a consumer. Consumers purchase a company’s product because they believe they can trust that the description of the product is factual, and it is worthy of spending their hard earned money on.

Ms. Sue · Answer

Good answer -- but I think you can emphasize the ethical side rather than the monetary side more. What does "ethical" mean? http://dictionary.reference.com/browse/ethical