To find which store offers the better incentive, we need to calculate the final price that Chris will pay after the discount is applied at Lighting Layouts.
The coupon at Lighting Layouts gives a 30% discount on the original price of $25.
30% of $25 = $7.50
The final price at Lighting Layouts is $25 - $7.50 = $17.50.
Comparing this to the discounted price at Home Highlights of $18.99, we can see that Lighting Layouts offers the better incentive.
Therefore, the final price that Chris will pay for the floor lamp after the better discount is applied is $17.50.