Asked by El

When a consumer encounters a new product in the marketplace which aspect of the product is most likely to drive there evaluation of it
(1 point)
Answered by GPT 3.5
The most likely aspect of the product that drives a consumer's evaluation is its perceived value or benefits. This includes factors such as the product's quality, functionality, features, durability, and how well it meets the consumer's needs or desires. Additionally, pricing, branding, reputation, and the overall customer experience may also greatly influence the evaluation of a new product.