Question

A student organization is developing promotions for its clothing fundraiser. Email blasts across campus will be part of the campaign. The following are subject line features that might explain whether promotional emails are opened:

the number of words in the subject line

using the recipient’s name in the subject line

including humor in the subject line

posing a question in the subject line

including the name of a well-known community member

What type of model could the student group utilize to analyze which features are important for explaining whether someone opens a promotional email?

Answer 1

The student group could utilize a logistic regression model to analyze which features are important for explaining whether someone opens a promotional email. This model would allow them to assess the impact of each feature on the probability of an email being opened. By including the features as independent variables and the binary outcome of whether the email was opened or not as the dependent variable, the model would provide insights into which features have a significant effect on the likelihood of an email being opened.