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The effects that repetition might have on consumers are:
1. It might help them remember a product when they make purchases.
2. It might make them think the brand must be a good value.
Repetition can create a lasting impression in consumers' minds, making the product or brand easily recalled when they are making purchasing decisions. Additionally, when consumers see a brand or product repeatedly, they may perceive it as being a good value due to the implicit assumption that a reputable brand wouldn't invest in significant marketing efforts unless their product was worth it.