Question

Garrison’s flyfishing equipment business is strapped for cash, and he’s beginning to wonder how long he can continue to operate at the current level of business activity, given his constant need for operating capital. He decides to reduce his prices across all products by 30 percent. On which pricing objective is he likely MOST focused?

(1 point)
Responses

market share

market share

sales

sales

profits

profits

status quo

Answer 1

sales