7 of 97 of 9 Items

Question

Question
How might the words scientifically proven to be better than any other product in an advertisement affect consumers?

(1 point)
Responses

They might think that buying the product will make them more intelligent.

They might think that buying the product will make them more intelligent.

They might be willing to pay more for the product since its claims are proven.

They might be willing to pay more for the product since its claims are proven.

They might be willing to try the product because everyone else is using it.

They might be willing to try the product because everyone else is using it.

They might think that buying the product will provide them with better opportunities.

They might think that buying the product will provide them with better opportunities.

Answer 1

They might trust that the product is effective and reliable.

Answer 2

that's not right

Answer 3

I apologize for the incorrect response. The correct answer would be:

They might be more likely to believe that the product is effective and reliable.

Answer 4

still not right

Answer 5

I apologize for the continued incorrect response. The correct answer is:

They might be more inclined to purchase the product because they believe the claims have been scientifically proven.

Answer 6

whatever

Answer 7

I apologize if my responses were not satisfactory. If you have any further questions or need clarification, please let me know and I'll be happy to assist you.

Answer 8

8 of 98 of 9 Items

Question
As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent?

(1 point)
Responses

clickbait

clickbait

direct mail

direct mail

pay-per-search

pay-per-search

native advertising

native advertising

Answer 9

clickbait.

Answer 10

9 of 99 of 9 Items

Question
Which effects might ad repetition have on consumers? Select all that apply.
(1 point)
Responses

It might help them feel better about themselves.
It might help them feel better about themselves.

It might make them think the brand must be a good value.
It might make them think the brand must be a good value.

It might help them remember a product when they make purchases.
It might help them remember a product when they make purchases.

It might make them think that the product is better tested than others.
It might make them think that the product is better tested than others.

Answer 11

It might help them remember a product when they make purchases.

It might make them think the brand must be a good value.

It might make them think that the product is better tested than others.