Question

Describe an item that you purchased and list three main reasons you purchased that product as oposed to another product. Then, identify the internal influences that describe each reason you made your purchase; perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.

Answer 1

What did YOU purchase?

Why?

Answer 2

Then, identify the internal influences that describe each reason you made your purchase; perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.