Question
Question Two (50 Marks)
International business is different from national business because countries and societies are different. Their cultures vary because of profound differences in social structure, religion, language, education, economic philosophy, and political philosophy. As a manager in an international organisation, explain why it is important for you to develop cross-cultural literacy and to be able to link your understanding of the culture of the country that you are operating in to gain the competitive advantage.
International business is different from national business because countries and societies are different. Their cultures vary because of profound differences in social structure, religion, language, education, economic philosophy, and political philosophy. As a manager in an international organisation, explain why it is important for you to develop cross-cultural literacy and to be able to link your understanding of the culture of the country that you are operating in to gain the competitive advantage.
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