Question

What is one reason that digital messaging has decreased individual campaign costs?(1 point)
Responses

Google has taken over the cost of campaigns for candidates.
Google has taken over the cost of campaigns for candidates.

Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.
Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.

Candidates can use a data exchange, which will decrease their individual campaign costs.
Candidates can use a data exchange, which will decrease their individual campaign costs.

Twitter allows politically aligned interest groups to run ads

Answer 1

huh

Answer 2

, which can decrease individual campaign costs.

Answer 3

Apologies for the confusion. Yes, another reason that digital messaging has decreased individual campaign costs is that Twitter allows politically aligned interest groups to run ads. This means that candidates can target their messages to specific interest groups on Twitter, reaching a more engaged and receptive audience. By utilizing this advertising feature on Twitter, candidates can reduce their campaign costs by focusing their resources on specific demographics or interest groups rather than broadcasting messages to a broader audience. This targeted approach helps candidates optimize their campaign spending while still effectively reaching their intended audience.