A new company has set its main priority as gaining market share. How is this likely to affect their prices?

A.
Market share has nothing to do with changing prices.

B.
They will set extra high prices but then often run good sales.

C.
They will likely lower prices somewhat to attract customers.

D.
They will spend heavily on advertising, so they will have to charge higher prices to cover those extra expenses.

1 answer

C.
They will likely lower prices somewhat to attract customers.