Which of the following examples describes a retailer adding value in a channel by offering information about products?


A.
A supermarket is open 20 hours a day and offers a wide variety of goods.

B.
Buyers for a home-electronics retailer keep up-to-date on technology so they can offer their customers the latest gadgets.

C.
In a bicycle shop, salespeople help shoppers choose the right frame size and handlebar position for a comfortable ride.

D.
An office-supply store keeps cartons of paper safely stored on shelves where they will stay clean and dry.

1 answer

C. In a bicycle shop, salespeople help shoppers choose the right frame size and handlebar position for a comfortable ride.