Who controls the flow of information in the buying process
the user
the influencer
the decider
the gatekeeper
1 answer
The gatekeeper controls the flow of information in the buying process. This individual or group has the authority to either allow or restrict the information that reaches the other parties involved in the process, such as the user, the influencer, and the decider. The gatekeeper may be in a position of power within an organization and can influence the decisions made during the buying process.