Question

I need a better understanding please. Do you know a commercial I could use


Think of a product that you have seen advertised on television, a magazine, or on the radio. Describe the product and identify two external influences that might lead a person to purchase the product; culture, subculture, social class, or group membership.

Answer 1

You'll have to choose a commercial that you are familiar with. Please tell us about that commercial and what it's trying to sell. Then we'll be able to help you figure out how to answer the questions.

Answer 2

would that be the mitty putty or something like that?

Answer 3

or mr cleans magic earaser?

Answer 4

Yes, you could use the Mighty Putty commercial.

https://www.mightyputty.com/flare/next?tag=os|sm|go

This commercial is designed to appeal to a working class man because of his clothing and the types of things he's working on. It also appeals to a family man with a house with several items that need repair. (Can't you hear his wife saying, "Honey, you've got to fix -----"?)

This site may also help you.

http://www.knowthis.com/tutorials/principles-of-marketing/consumer-buying-behavior/influences-culture-and-groups.htm