What Does 5D Mean In Scaling?

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In the context of scaling, 5D typically refers to the fifth dimension of scaling. It represents the depth of scaling that goes beyond the basic dimensions of scale: People, Product, Process, and Platform. The fifth dimension is often referred to as Purpose or Potential.

The fifth dimension emphasizes the importance of aligning the scaling efforts with a clear purpose and vision for the organization. It involves considering the broader impact of scaling on society, exploring the potential to create positive change, and aligning the organization's purpose with its scaling strategies.

In summary, 5D in scaling refers to the need for organizations to go beyond the traditional dimensions of scaling and consider the purpose and potential impact of their scaling efforts.