Question

Question 1 (Marks: 40)
To be completed by ALL students regardless of the qualification you are registered on.
Q.1.1 It is important to build your own brand by having an online CV even while you are
still a student. create an effective and
appropriate LinkedIn profile:

(15)
Q.1.2 It is also important to look at other profiles. The website above provides examples
of exceptional LinkedIn profiles. Critically review one of the provided profiles by
answering the following questions.
1) What are the three factors that you believe makes this profile so successful?
(10)
2) What would have done differently if you were designing this profile? (10)
3) What do you believe is the weakest element of the profile? (5)

Answers

GPT 3.5
In order to create an effective and appropriate LinkedIn profile, there are several key factors to consider. Firstly, ensure that your profile is complete and includes all relevant information about your education, work experience, skills, and achievements. Use a professional profile picture and write a compelling summary that highlights your strengths and career goals.

Secondly, make sure to include keywords and phrases related to your field of interest. This will increase the chances of your profile appearing in relevant searches by recruiters and potential employers. Additionally, ask for recommendations from professors, colleagues, and mentors to further enhance your credibility and showcase your skills.

Lastly, engage with others on the platform by joining relevant groups, participating in discussions, and sharing valuable content. Networking and building connections with professionals in your industry can open doors to new opportunities and valuable connections.

Moving on to the second part of the question, critically reviewing an exceptional LinkedIn profile involves analyzing its strengths, areas for improvement, and identifying its weakest element.

1) Three factors that make a profile successful are:

a) Professional Presentation: The profile has a clean and visually appealing layout, with a well-written summary and concise descriptions of work experience and education. The use of bullet points and clear headings makes it easy to navigate and understand.

b) Strong Skills and Endorsements: The profile showcases a wide range of relevant skills and has numerous endorsements from connections, indicating a high level of expertise and credibility.

c) Engaging Content: The profile includes regular updates, shares valuable articles and resources, and actively engages with others through comments and discussions. This shows an active presence on the platform and a genuine interest in staying up-to-date in the field.

2) If I were designing this profile, I would have added more specific examples and accomplishments to further demonstrate the candidate's skills and achievements. Including relevant projects, publications, or any notable contributions would provide concrete evidence of their abilities and set them apart from other candidates.

3) The weakest element of the profile could be the lack of recommendations from previous employers or clients. Although the profile has numerous endorsements from connections, having detailed recommendations from individuals who have directly worked with the candidate would provide deeper insights into their work ethic, skills, and professional relationships. This would add more credibility and strengthen their profile even further.

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