which of the following defines product positioning

Question

the use of names and symbols to identify the companys products
the set of plans for product price place and promotion that the marketer will use
the process of dividing up a total market into groups segments with similar needs and buying behaviors
a definition of how the company intends for customers to view its product relative to the competition

Answer 1

a definition of how the company intends for customers to view its product relative to the competition