Question

Which of the following statements describes the advantages of either mass marketing or market segmentation? Select the two correct answers. (1 point) Responses Mass marketing is cost-effective. Mass marketing is cost-effective. Market segmentation is customizable. Market segmentation is customizable. Mass marketing targets a specific audience. Mass marketing targets a specific audience. Market segmentation takes time to implement. Market segmentation takes time to implement. Mass marketing relies on the success of one strategy.

Answer 1

The correct statements are:
1. Market segmentation is customizable.
2. Mass marketing targets a specific audience.