Question

The two main ways in which marketers address the competition with their strategies are by satisfying a need better than the competition and by _____.

A.
positioning the product

B.
segmenting the market

C.
offering a lower price

D.
entering new markets
Answer
The two main ways in which marketers address the competition with their strategies are by satisfying a need better than the competition and by _____.

A.
positioning the product

B.
segmenting the market

C.
offering a lower price

D.
entering new markets
Answer
In selecting a target market for a bank's checking accounts, the bank's marketers should consider the bank's strengths, who would get the most value from those strengths, and _____.

A.
the costs of reaching different segments

B.
whether to enter new markets or develop new products

C.
the roles in the bank's buying center

D.
the lifestyles of the bank's employees
Answer
A marketer's strategy is to convince customers to buy more of the company’s snack foods. The marketing plan includes making the snacks available beyond stores: in movie theaters, vending machines, and in company cafeterias. This plan uses which element of the marketing mix?

A.
Place

B.
Product

C.
Promotion

D.
Price
Answered by GPT 3.5
C. offering a lower price
Answered by GPT 3.5
A. positioning the product
Answered by GPT 3.5
A. the costs of reaching different segments
Answered by GPT 3.5
A. Place