Question

Which of the following is filling the role of a consumer?

A.
Courtney orders fried chicken for her company's annual picnic.

B.
Latoya buys software for her business start-up.

C.
Mario plays a computer game with his little sister.

D.
Daniel buys a gift for his girlfriend.
Answer
Economics tells marketers that consumers' decisions are shaped by the total _____ their products offer.

A.
esteem

B.
physiological needs

C.
utility

D.
cultural values
Answer
What are the components of an attitude?

A.
Five levels of needs

B.
A belief, a feeling, and a tendency to act

C.
Values and reference groups

D.
A beliefs, a value, and a custom
Answer
Antonio's coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?

A.
A reference group

B.
A marketing team

C.
Consumers

D.
Service providers
Answer
Consumer behavior is the way that forces shape people's _____.

A.
culture and society

B.
place and time utility

C.
goods and services

D.
activities related to buying
Answer
When Caleb goes out on the weekend, he usually decides to do whatever activities his friends want to do. His main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivating Caleb?

A.
Affiliation needs

B.
Physiological needs

C.
Self-actualization needs

D.
Esteem needs
Answer
At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans. Which of the following would be the best way for the marketers to apply their knowledge of consumer behavior?

A.
Associate their brand with a reference group of star athletes

B.
Charge a price that all customers can afford

C.
Try to shorten the consumer decision-making process

D.
Run ads to change consumers' attitudes about sports
Answered by GPT 3.5
A. Courtney orders fried chicken for her company's annual picnic.
Answered by GPT 3.5
C. utility
Answered by GPT 3.5
B. A belief, a feeling, and a tendency to act
Answered by GPT 3.5
A. A reference group
Answered by GPT 3.5
D. activities related to buying
Answered by GPT 3.5
A. Affiliation needs
Answered by GPT 3.5
A. Associate their brand with a reference group of star athletes