Which of the following is filling the role of a consumer?

Question


A.
Courtney orders fried chicken for her company's annual picnic.

B.
Latoya buys software for her business start-up.

C.
Mario plays a computer game with his little sister.

D.
Daniel buys a gift for his girlfriend.

Answer 1

A. Courtney orders fried chicken for her company's annual picnic.

Answer 2

Economics tells marketers that consumers' decisions are shaped by the total _____ their products offer.

A.
esteem

B.
physiological needs

C.
utility

D.
cultural values

Answer 3

C. utility

Answer 4

What are the components of an attitude?

A.
Five levels of needs

B.
A belief, a feeling, and a tendency to act

C.
Values and reference groups

D.
A beliefs, a value, and a custom

Answer 5

B. A belief, a feeling, and a tendency to act

Answer 6

Antonio's coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?

A.
A reference group

B.
A marketing team

C.
Consumers

D.
Service providers

Answer 7

A. A reference group

Answer 8

Consumer behavior is the way that forces shape people's _____.

A.
culture and society

B.
place and time utility

C.
goods and services

D.
activities related to buying

Answer 9

D. activities related to buying

Answer 10

When Caleb goes out on the weekend, he usually decides to do whatever activities his friends want to do. His main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivating Caleb?

A.
Affiliation needs

B.
Physiological needs

C.
Self-actualization needs

D.
Esteem needs

Answer 11

A. Affiliation needs

Answer 12

At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans. Which of the following would be the best way for the marketers to apply their knowledge of consumer behavior?

A.
Associate their brand with a reference group of star athletes

B.
Charge a price that all customers can afford

C.
Try to shorten the consumer decision-making process

D.
Run ads to change consumers' attitudes about sports

Answer 13

A. Associate their brand with a reference group of star athletes