Question

on school days, Alma packs herself a sandwich, so she buys bread about once a week. How is she most likely to stray from the consumer decision process in this example?

by checking with friends on social media when she her choice

by spending very little effort on searching for information and considering options

BY gathering more than the usual amount of information

by making as much effort as is necessary to find something special.




Answer
economics tells marketers that consumers' decisions are shaped by the total ___ their product offers.

utility

cultural values

esteem

physiological needs
Answer
Antonio coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?

a reference group

consumers

a marketing team

service providers
Answer
When Caleb goes out on the weekend he usually decides to do whatever activities his friend wants to do. his main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivation, Caleb?

esteem needs

physiological need

self-actualization needs

affiliation needs
Answer
Which of the following is a technological trend affecting consumer behavior?

Using mobile devices

meeting affiliation needs

evaluating purchases

having reference groups

Answer
Which of the fallowing is an example of a raw goods producer?

a lumber company

a packager of sushi

a grocery store

a comedy club
Answer
what type of technology do many business buyers use to keep track of the amount of goods on hand?

smartphone

scanners

rebuys

gatekeeppers
Answer
In business, buying price is very important because of ___.

The need to make a profit

automatic reordering

group decision making

the impact on relationships
Answer
In business, the person with the role of initiator participates in the buying process by ___.

identifying a need

placing an order

controlling the flow of information

specifying requirements
Answer
At a chain of stores, a group of buyers decides what electronics to carry. Which is the best way for the buyers to decide how much of a new product to buy?

Based on what will meet their social and esteem needs

Based on which product they think is the best

Based on what they think will be most exciting to sell

Based on what they consumers will demand
Answered by GPT 3.5
By spending very little effort on searching for information and considering options.
Answered by GPT 3.5
utility
Answered by GPT 3.5
A reference group.
Answered by GPT 3.5
Affiliation needs
Answered by GPT 3.5
Using mobile devices.
Answered by GPT 3.5
A lumber company.
Answered by GPT 3.5
Scanners.
Answered by GPT 3.5
The need to make a profit.
Answered by GPT 3.5
Identifying a need.
Answered by GPT 3.5
Based on what consumers will demand.