Write an essay of 600 words about sneaker and discuss how its history has

Question

been shaped by globalisation use chicago footnote referencing style
To help you answer this question, follow these steps.
1) Understand Globalisation as a historical force.
2) Explore the history of your chosen product.
3) Connect your chosen product to your historical understanding of globalisation.

Answer 1

Globalisation is a powerful force that has shaped the history of various products in the world. One product in particular that has been greatly influenced by globalisation is the sneaker. Sneakers have evolved from practical footwear to fashion icons, and their history showcases how globalisation has influenced their design, production, and popularity.

Globalisation is a historical force that refers to the increased interconnectedness and integration of countries and cultures around the world. It is driven by advancements in transportation, communication, and technology, which have made it easier for goods and ideas to flow across borders. As a result, globalisation has led to the spread of goods, ideas, and culture from one country to another.

The history of sneakers can be traced back to the late 18th century when rubber-soled shoes were first created. However, it was not until the 20th century that sneakers gained widespread popularity. In the early 1900s, sneakers were primarily worn for sports and physical activities. Companies like Converse and Keds emerged during this time, producing affordable and comfortable sneakers for athletes.

During the mid-20th century, globalisation began to shape the sneaker industry. American companies like Nike and Adidas started to dominate the market, thanks to their innovative designs and marketing strategies. These companies utilized global manufacturing and distribution networks to produce and sell sneakers worldwide. As a result, sneakers became not only a practical footwear choice but also a symbol of status and style.

The influence of globalisation on sneakers can be seen in various aspects. Firstly, the design of sneakers has been greatly influenced by globalisation. Companies like Nike and Adidas have incorporated elements from different cultures and countries into their designs. For example, Nike's Air Jordan sneakers are inspired by the basketball player Michael Jordan and have become a global phenomenon. Similarly, Adidas' collaboration with rapper Kanye West has resulted in the creation of the popular Yeezy sneakers, which blend urban fashion with athletic performance.

Secondly, globalisation has influenced the production of sneakers. With advancements in transportation and communication, companies are now able to manufacture sneakers in various countries. This allows them to take advantage of different resources, labor markets, and manufacturing techniques. For example, Nike has factories in countries like China, Vietnam, and Indonesia, where labor costs are lower. This global production network enables the companies to produce sneakers at a lower cost, making them more affordable and accessible to a global audience.

Lastly, globalisation has played a significant role in the popularity of sneakers. Through global marketing and advertising campaigns, companies have been able to promote sneakers as a desirable fashion item worldwide. Sneakers have become a symbol of youth culture, streetwear, and celebrity endorsement. Icons like Michael Jordan, Kanye West, and Rihanna have all contributed to the popularity of sneakers through their partnerships with various brands. This global appeal has resulted in the rise of sneaker culture, with enthusiasts and collectors from around the world seeking out unique and limited-edition designs.

In conclusion, the history of sneakers clearly demonstrates the impact of globalisation on its design, production, and popularity. Globalisation has allowed companies to incorporate diverse cultural influences into the design of sneakers, create global production networks, and promote sneakers as a global fashion item. As globalisation continues to shape our world, it is likely that sneakers will continue to evolve and adapt to the changing cultural and economic landscapes.