At a large advertising firm, the creative director and the art director are coordinating their schedules for the upcoming week. Which task MOST likely belongs on the art director's schedule?
A. developing plans for next year's campaigns
B. arranging a production schedule
C. brainstorming new concepts for customers
D. generating customer personas
1 answer
Based on the roles and responsibilities typically associated with the job of an art director, the task that MOST likely belongs on the art director's schedule is: B. arranging a production schedule. An art director is typically responsible for managing and coordinating the production process, including scheduling different aspects of the creative work, such as design, photography, printing, etc.